S.U.P.

for Luisaviaroma

 

S.U.P. Sport. Utility. Products
A collection inspired by our last trip to the United States. A fusion of genres and moods, from streetstyle and sporty fashion to rap and trap music. The collection S.U.P. lives of visual and tactile impulses. “Poor” and precious materials are processed entirely by hand; foam and brass are put in close relationship; colors, geometries and texts tell the desire for freedom, movement and change. Discover, Universe, Revolution, Your Mind are the words chosen to describe this desire. Four products live in relation to each other and carry the message that has been entrusted to them.

  • Revolution (sitting) Revolution is the synthesis of S.U.P. a sitting without restrictions on use or on positions. A seat without brakes, free and constantly moving.
  • Discover (coffee table) Discovering movement and game between flexible material and rigid material. Six foam columns are entrusted to support brass plates. The “cage” is just a mental state.
  • Universe (home decor) A universe to be observed and contemplated. Sparkling and iconic, the object lets itself be watched.
  • Your Mind (flag) The flag, an iconic and evocative object, is the emblem of every revolution. Its communicative power is unchanged over time. Expressing a thought and our own social identity is a great exercise of freedom.

 

www.luisaviaroma.com
Ph credits: Emanuele Chiaverini