Voyage à la Française

for Hertz Corporation


Millim Studio has been entrusted by Hertz with a Concept Design project for the release of the new collection of French fleets, working closely with the marketing department of Hertz France.

“Voyage à la Française” is adventure and discovery.

The meaning of the “journey” lies in the discovery of unique places, in the exciting experience of living different habits, in approaching the uses and history of the places we explore. Driven by emotion, we can make the travel experience memorable. Our senses play a fundamental role in our memories. “Voyage à la Française” accompanies the user on this sensory journey leading him to the most hidden and magical places in France.