Hertz Collection

Client: HERTZ


Ph credits: Yuliya Galycheva


Hertz, the most exclusive rental car brand, entrusts Millim Studio with the design and consultancy for the new “collection” division. The “collection” project upsets the normal segmentations for cars, introducing the concept of belonging and collection divided by mood, transforming the locations into real showrooms with exclusive cars and services dedicated to top quality customers. Millim Studio, working closely with the marketing department of Hertz, has worked and still works as a consultant and designer for the “collection” division working on all Italian locations and for special events related to the collections.

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